So Unique So Useful: The Widest Italian Furniture Exhibition is Now Online
Milan, Italy (PRWEB) November 27, 2007 -- IDFdesign, proprietor of the main on-line furniture marketplace for professionals, reveals the numbers and the trends behind the furniture industry.The most selling manufacturers in the Italian furniture (http://www.chairs.ws/) sector are present with their catalogs at the chairs.ws website.
The website is a sort of permanent exhibition, available the whole year through the Internet, with the participation of more than 150 Italian companies (with Calligaris in first place) showing their main furnishing and furniture catalogs, always updated and covering almost all the targets of the contract furniture and house-holding products. The result is a very wide choice of tables, chairs, barstools (http://www.chairs.ws/stool-bar-stool-stools.htm), kitchens, patio furniture (http://www.chairs.ws/outdoors-furniture.htm), bedroom furniture (http://www.chairs.ws/night-zone-furniture.htm), dining room furniture, office furniture, to mention just some of them.
Looking at the audience data the sum of the traffic to the website with the number of total products -- more than 100,000 users per month searching within 12,000 products -- is literally crossing over the critical mass number, raising some real hype. In fact, the platform is actually generating a big buzz in the interior design and the contract operators world. The audience is composed by architects, resellers, furniture stores and hotel designers from all the territories and remote places on Earth. All of them can virtually reach and talk directly with the furniture representatives in minutes and trade for stock orders or just to get samples for tender purposes. Who are the people behind this project and what are the keys to a such successful idea?
We investigated and found that the chairs.ws is just a section of the IDFdesign platform, which comprehends some other furniture sites. The main is sedie.ws: the Italian version of the chairs.ws. Developing and technology are the secret behind the usability of the tools to collect the items, which is based more on similarity than on a typical search engine. The user can select many products in a wish list and then ask multiple quotes with a single click, saving lot of time. Initially the sedie.ws website was created to fulfill the demand of some Italian architects asking for a tool to search alternative furniture. The very expensive high design, typical of the magazine advertising, is not fitting well for the contract furniture (http://www.chairs.ws/visual-index.htm). Sometimes the relationship with just 10 or more manufacturers is not enough to cover all the situations that an architect, an interior designer have to face every day and he is forced to wait for the next furniture event, to find new products, new cooperations. Then, the other main aspect is the cost. While you can buy a single piece of Moroso or Cassina for decorating a dream villa or a very exclusive resort, you can't furnish an average hotel or a restaurant with those pieces. The request for cheaper and quality solutions, in fact, is overwhelming compared to the high design request you can see in the top most influential Italian furniture magazines.
The conclusion, for the IDFdesign people is that "the high design concept is great for stimulating the research of new paths or the artistic side of the designers. High design magazines or sites are good to spread the design culture, but comparing to the every day demand it is just a small piece of the cake". This, in addition to the usability of the chairs.ws website, is probably the main reason why this formula is so successful compared to other websites. Actually the IDFdesign platform has more than 30000 professionals subscribed to the newsletter service, consisting of two monthly releases, a full range issue and an update issue with the latest published items. 150 and more Italian furniture manufacturers (http://companies.chairs.ws/) showing and trading their whole production. And, as shown by the data, comparing to previous years, the professional audience is growing more and more: architects, interior designers, furniture retailers, furniture stores, hotels, restaurants (http://www.chairs.ws/custom-furniture-for-bar-hotel-restaurants.htm), house-holding stores, furniture importers and contract operators are now dealing with the manufacturers on this platform every day with the submission of 90.000 quote requests in the last 12 months. If you take a look at the quotes the majority of them start from 120 to 300 items orders, which makes the value of the chairs.ws marketplace something more than just remarkable.
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